For those lucky enough to own one, part of the passion for the P1800 comes from driving it, I personally do think your own apparel as a driver is part of the experience, that means, clothes, gloves, shoes, and sunglasses ! I have a great attraction for the Serengeti brand who is producing some of the best lenses on the planet, polarized and photochromic (adaptative to the light exposure) that is the best eyeware on the planet for drivers.
After becoming a cult brand for polarized lenses and optical perfection over night, Serengeti is now an established cult accessory for some of the world's best loved names. Luke Perry, Val Kilmer and Patrick Dempsey have all thrown their influential weight behind Serengeti sunglasses and now's the turn of actor James Denton, who is best known for his provoking role in the American hit series Desperate Housewives.
Serengeti just released the Merano combining the style to the technology, James is the Serengeti brand ambassador for the year 2009 in the brand's communication and in a worldwide advertising campaign. In some of the ads he is wearing these Serengeti Merano sunglasses from the Classics collection driving classic cars...I will probably get some for myself!
Sunday, March 1, 2009
Saturday, December 1, 2007
50 years ago the 1st P1800 prototype was ready at Frua Ghia workshop
In december 1957, the freshly made first hand made prototype by Frua under direction of Pelle Petterson was presented to Irene future wife of Pelle Petterson at Frua Workshop.
About the prototypes names
The 1st Frua prototype, as well as second and third will be finished between end of 1957 and spring 1958, they would be named by Volvo only later during the project continuation, in september 1958 and were respectively name P (personal car) 9 (for the month of September) 58 (for the year 1958) therefore P958-X1, P958-X2, P958-X3
After the war Pietro Frua bought an old bombed factory, hired 15 workers and all the equipment to design and build cars. Maserati was among the first customers who contacted Frua to design the new 6-cylinder sports car, the A6G. From 1950 to 1957, Frua built 19 coupe and spiders in three sets of different design - including A6 GCS racing. The initial factory was located Via Giovanni da Verrazzano 18, Turino, Italy.
In 1953, the Ghia factory initialy located Corso Unio Sovietica 75/79, Turino moved to via Agostino da Montefeltro, 7 (formerly occupied by a small steel milling and laminating company) just within a few miles from their old building, the company was headed by Luigi Segre.
In 1957 Luigi Segre head of Ghia wanted to use the brand Frua because Ghia name was connected with the brand name of car companies that would reject use by any competitors, typically Volkswagen denied Ghia to contract with Volvo for the P1800 project. Frua sold his company to Carrozzeria Ghia of Turin, in return, Pietro Frua was appointed director of Ghia design (1957-1960)
Arround September 1957, the Carrozzeria Pietro Frua moved to the Ghia-Building under the new leadership of Luigi Segre right hand Federico Villani.
This correspondance of July 1958 from Helmer Petterson for directions and payment regarding the 3 prototypes was sent to the new place.
In 1960 after a disagreement between Segre and Frua on "paternity" of the Renault Floride. Frua left Ghia to start his new design studio.
The known pictures of the Frua prototypes have been taken at Via Agostino da Montefeltro, If you look at this picture you can even see behind the prototype, the train tracks and more important the tower building freshly under construction, this same tower is still standing in 2011, you can even see it from Google map street view or Bing
The Ghia building was still standing in 2010 in Turino Italy "via agostino da montefeltro, 7" with across the street the former OSI factory were Segre expanded his business with the OSI car brand.
View Larger Map
There is nothing left today of the original Frua workshop Via Giovanni da Varrazzano 18, now occupied by
modern buildings:
View Larger Map
In 2010 the city council has decided to restructure the district Ghia-OSI. It plans to demolish the most part, keeping a part of the factory. An office of architecture in Bologna won the contract. In this area, an area of 12,700 square meters is the new "European Institute of Design" .
About the prototypes names
The 1st Frua prototype, as well as second and third will be finished between end of 1957 and spring 1958, they would be named by Volvo only later during the project continuation, in september 1958 and were respectively name P (personal car) 9 (for the month of September) 58 (for the year 1958) therefore P958-X1, P958-X2, P958-X3
![]() |
Irene & Pelle Petterson near P958-X1 |
Helmer Petterson near P958-X1 |
More about Frua & Ghia workshop
After the war Pietro Frua bought an old bombed factory, hired 15 workers and all the equipment to design and build cars. Maserati was among the first customers who contacted Frua to design the new 6-cylinder sports car, the A6G. From 1950 to 1957, Frua built 19 coupe and spiders in three sets of different design - including A6 GCS racing. The initial factory was located Via Giovanni da Verrazzano 18, Turino, Italy.
In 1953, the Ghia factory initialy located Corso Unio Sovietica 75/79, Turino moved to via Agostino da Montefeltro, 7 (formerly occupied by a small steel milling and laminating company) just within a few miles from their old building, the company was headed by Luigi Segre.
In 1957 Luigi Segre head of Ghia wanted to use the brand Frua because Ghia name was connected with the brand name of car companies that would reject use by any competitors, typically Volkswagen denied Ghia to contract with Volvo for the P1800 project. Frua sold his company to Carrozzeria Ghia of Turin, in return, Pietro Frua was appointed director of Ghia design (1957-1960)
Arround September 1957, the Carrozzeria Pietro Frua moved to the Ghia-Building under the new leadership of Luigi Segre right hand Federico Villani.
This correspondance of July 1958 from Helmer Petterson for directions and payment regarding the 3 prototypes was sent to the new place.
![]() |
Ghia factory Via Agostino da Montefeltro, 7 turino Italy ( the roof shows the word GHIA ) |
The known pictures of the Frua prototypes have been taken at Via Agostino da Montefeltro, If you look at this picture you can even see behind the prototype, the train tracks and more important the tower building freshly under construction, this same tower is still standing in 2011, you can even see it from Google map street view or Bing
![]() |
the old Ghia factory in 2009 |
![]() |
the Osi factory accross the street |
![]() |
osi factory |
View Larger Map
There is nothing left today of the original Frua workshop Via Giovanni da Varrazzano 18, now occupied by
modern buildings:
View Larger Map
In 2010 the city council has decided to restructure the district Ghia-OSI. It plans to demolish the most part, keeping a part of the factory. An office of architecture in Bologna won the contract. In this area, an area of 12,700 square meters is the new "European Institute of Design" .
![]() |
new project of the Ghia premises |
Saturday, June 14, 2003
Roadtrip for P1800 : Stelvio Pass
Stelvio Pass Road - redefining switchbacks
Driving a P1800 is an incredible experience, let's make it even more enjoyable,
take a drive in one of the most beautiful road of the world, in the Italian Alps, near Bormio and Sulden, 75 km from Bolzano, close to Swiss border. (The road connects the Valtellina with the upper Adige valley and Merano) with an of 2757 meters it is claimed "the highest paved mountain pass in the Eastern Alps, and the second highest in the Alps, after the Col de l'Iseran (2770 m)". The only time the Stelvio is closed during the summer is a day in August when it is reserved for cyclists. The toughest and most spectacular climbing is from the Prato side, Bormio side approach is more tame. With 48 hairpins, this road is regarded as one of the finest continuous hairpin routes in the Alps.
Driving a P1800 is an incredible experience, let's make it even more enjoyable,
take a drive in one of the most beautiful road of the world, in the Italian Alps, near Bormio and Sulden, 75 km from Bolzano, close to Swiss border. (The road connects the Valtellina with the upper Adige valley and Merano) with an of 2757 meters it is claimed "the highest paved mountain pass in the Eastern Alps, and the second highest in the Alps, after the Col de l'Iseran (2770 m)". The only time the Stelvio is closed during the summer is a day in August when it is reserved for cyclists. The toughest and most spectacular climbing is from the Prato side, Bormio side approach is more tame. With 48 hairpins, this road is regarded as one of the finest continuous hairpin routes in the Alps.
Tags:
Driving
Saturday, April 12, 1997
Pelle's design : most of the boats
For the aficionados of boats, as you know Pelle Petterson designed hundreds of boats
here is a nice selection of his production.
here is a nice selection of his production.
SEACAT 16 (MARIEHOLM) | 1966 |
MAXI 77 | 1972 |
KING'S CRUISER 33 | 1972 |
MONARK 540 | 1973 |
INTERNATIONAL 806 | 1974 |
MAXI 87 | 1975 |
MAXI 68 | 1975 |
MAXI 95 | 1976 |
MAXI 84 | 1977 |
MAXI 120 | 1978 |
MAXI RACER | 1979 |
MAXI 108 | 1979 |
MAXI FENIX 8.5 | 1981 |
MAXI 100 | 1982 |
MIXER 35 (MAXI) | 1983 |
MAXI MAGIC | 1984 |
MAXI 999 | 1985 |
MAXI 909 | 1986 |
MAXI 39 | 1988 |
MAXI 33 | 1990 |
MAXI 1000 | 1996 |
Thursday, October 1, 1987
Hello World
This is the first day I officially started my Classic Cars passion, looking for my very first owned classic car ... I finally went for a 1951 Citroën Traction Avant 11B few years later...
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News
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