Saturday, November 30, 2013

Beautiful P1800 designs evoke strong emotions in men, study finds

A new study suggests that men experience more emotion when looking at images of car design than they do when looking at images of children.
The research monitored the brainwave activity of men and women when shown a series of images chosen to elicit an emotional response. The results showed that, for men at least, car design is capable of evoking feelings on a par with the most basic of human emotions.
The experiment, conducted by Volvo and EEG specialists Myndplay, was followed up by a survey asking participants their thoughts and feelings in relation to car design.