The emotion of car design : P1800 concept coupé

Editor's note

One of my favorite quote from French literary theorist and philosopher Roland Barthes 1957:

I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them.
[ Roland Barthes - Mythologies 1957]
A collection of essays examining the tendency of contemporary social
value systems to create modern myths.

«What the public wants is the image of passion, not passion itself.» [Roland Barthes]

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Thursday, October 10, 2013

The emotion of car design : P1800 concept coupé

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